Marketing medium to set up

Instagram Content Discovery & Repurposing

Monitors competitor Instagram reels, extracts insights via AI, and generates original scripts stored in your spreadsheet.

Verified 2026-07-07

MarketerE-commerce Operator

What it does

Track competitor Instagram reels and instantly generate tailored video scripts stored directly in your spreadsheet. The system transcribes content, filters for relevant tools, and uses AI insights to create original drafts optimized for your audience without manual duplication checks.

How it works

When it runs: On a schedule · Scheduled · daily
How hands-off: Assists you, you do the final step
Setup: An afternoon · about an afternoon
Works with: Apify, OpenAI, Perplexity AI, Google Sheets

Tools that fit

Services

Apify : Instagram scraping and content discovery

Perplexity AI : Enhanced research and insights

Google Sheets : Database for tracking posts and scripts

LLM

OpenAI : Video transcription and script generation

Watch out for

Apify scrapers can fail if Instagram changes its HTML structure so you should monitor actor logs and update selectors regularly.
Video transcription may include background noise or overlapping speech which requires post-processing prompts to clean up the text.
Rate limits on OpenAI and Perplexity APIs can cause delays so implement exponential backoff logic in your workflow.
Duplicate entries might slip through if the URL format varies between platforms so standardize the URL string before checking the sheet.

Seen in the wild

n8n: Automate Instagram Content Discovery & Repurposing w/ Apify, GPT-4o & Perpl template

Want this running in your business?

This is what I do. I design and build AI agents like this one, and keep them running. If you want it set up for your team instead of doing it yourself, get in touch.

Get in touch

Who it's for

Built for marketers who'd rather brief an agent than start from a blank doc.

Also fits E-commerce Operator.

Frequently asked questions

Who is this for?

marketers and E-commerce Operator, or anyone doing marketing work who wants this handled automatically rather than manually.

How long does it take to set up?

An afternoon: plan for about an afternoon to get it running end to end.

Related use cases

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